1. The Twin Currents of 2025
2025 is not a revolution — it’s a re-weighting. Autonomy climbs by ROI, while electric powertrains climb by narrative.
2. Adoption Positionally
Autonomy Penetration
2025: ~10–15% semi-capable machines → 2030: 25–35% possible
Electric Share
2025: sub-5% new sales, pockets under 75 HP specialist crops
Core ROI
Autonomy drives labour savings today (diesel-ready) · EV waits runway
OEM Warzone
Horsepower era fades · Farm OS + SaaS era rises
"Autonomy monetizes before electrification scales."
3. Why Autonomy Speaks Louder on Farm P&L
- Deployable on existing diesel hardware
- Labour cost saved instantly
- 24×7 operation windows
- Recurring revenue via software, uptime, data
4. Why Electric Tractors Matter — But Wait Their Turn
- ESG halo and low-noise crop pockets
- Battery economics still heavy
- Field charging risk real
- Resale markets not proven
5. What TractorNews Should Track
- Autonomy adoption heatmaps
- EV niche case studies w/ hours, cycles, fixes
- Diesel TCO benchmarks vs EV TCO promises
- Dealer digitisation signals
- Farm OS software ownership battlelines