HANOVER, Germany, Nov. 5, 2025 – AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, will return to AGRITECHNICA 2025 to showcase full-line innovation from its iconic brands Fendt, Massey Ferguson, PTx and Valtra. At the world’s largest indoor agricultural trade fair, hundreds of thousands of farmers and dealers are expected to see the latest product launches and smart farming technologies from across AGCO’s portfolio, alongside solutions from AGCO Power and AGCO Finance.

The AGRITECHNICA presence will spotlight autonomous systems, advanced machinery, a Talking Tractor concept and a new mixed-fleet management platform, all focused on helping farmers become more productive, profitable and sustainable in a rapidly changing market.

“We’re excited to return to AGRITECHNICA and share how our brands are delivering smarter, more sustainable solutions that continue to put Farmers First,” said Eric Hansotia, Chairman, President and Chief Executive Officer of AGCO. “From full-line growth to retrofit precision upgrades, our technology stack continues to evolve, helping farmers be more productive, profitable and future-ready.”

Fendt: Full-Line Growth and Future Zone

Fendt will debut five new tractor series, extending its full-line offering for professional farmers and contractors. Visitors will also see the harvesting power of the Fendt IDEAL combine and Fendt Katana forage harvester, underlining the brand’s capabilities from field preparation through to harvesting.

A dedicated Future Zone brings together Fendt engineering with PTx innovation. This includes OutRun autonomous technologies and AI-powered solutions such as RowPilot for sustainable weed control. Together, these concepts show how autonomy and intelligent vision systems can improve consistency, reduce overlap and support more precise inputs.

Massey Ferguson: Smart, Versatile Machinery Line-Up

Massey Ferguson will highlight its MF 5S Series and the MF 3 Specialty Series, now available with a new transmission designed for efficiency and comfort in specialist applications. These machines sit within a broad line-up that spans compact tractors, updated mid-range and high-horsepower tractors, telehandlers, hay tools, balers and combines.

Many of these models will be shown with integrated smart farming solutions, including PTx Trimble guidance across a wide range of tractors and harvesting equipment. This integration is aimed at helping farmers standardize guidance and data management across mixed fleets.

PTx: Precision Upgrades and Mixed-Fleet Management

PTx will display both retrofit and factory-fit precision ag solutions, offering flexible pathways to upgrade existing machines as well as new equipment.

Key technologies on show include:

• FarmENGAGE – a new mixed-fleet farm management platform that connects machines from different brands, helping operators coordinate tasks, monitor performance and make data-driven decisions.
• SymphonyVision – an AI vision-based spraying system designed to improve targeting and reduce inputs by identifying where and how much to spray in real time.
• Precision Planting vConnect | Drive – an ISOBUS-controlled system that pairs vSet meters with vDrive electric drive motors for precise planting, row-by-row control and real-time accuracy in the field.

Valtra: Talking Tractor and Operator Coaching

Valtra will showcase the Valtra Coach Talking Tractor, a proof-of-concept artificial intelligence assistant designed to make farming more intuitive and data-driven. The concept aims to support operators with real-time advice, task guidance and coaching based on live machine and agronomic data.

By bringing human-machine interaction into the cab through voice and AI, the Talking Tractor concept demonstrates how future tractors could help new operators get up to speed faster while enabling experienced drivers to fine-tune performance.

Sustainable Power and Future-Ready Concepts

AGCO will also focus on a sustainable, future-oriented product portfolio. Highlights include the fully battery-electric Fendt e100 Vario tractor and new innovations from AGCO Power.

Key initiatives include:

• The Future Battery Concept, developed to support low-emission, high-efficiency powertrains.
• A CO₂ Calculator, created in collaboration with Valtra, to help farmers understand and manage the carbon footprint of their operations.
• Expanded remanufacturing capabilities to extend machine lifespans, lower life-cycle costs and reduce waste.

These solutions are designed to cut emissions, extend the service life of machinery and support more cost-effective, low-carbon farming systems.

Signature CVT Technology Across Brands

AGCO’s signature Continuously Variable Transmission (CVT) technology will appear on several tractors and machines across its brands at AGRITECHNICA, including the Valtra G Series. CVT enables smooth, stepless speed changes and optimized engine loading, helping farmers reduce fuel consumption while maintaining productivity.

Visit AGCO at AGRITECHNICA 2025

Visitors can experience AGCO’s latest machinery, digital tools and future concepts by visiting the company’s brand exhibits in Hall 20 during AGRITECHNICA, held from November 9 to 15, 2025. The combined presence is designed to show how AGCO delivers customer value through a differentiated portfolio and “Farmer-First” innovation approach.

About AGCO

AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. The company delivers value to farmers and OEM customers through its differentiated brand portfolio that includes leading names such as Fendt, Massey Ferguson, PTx and Valtra.

AGCO’s full line of equipment, smart farming solutions and services helps farmers sustainably feed the world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO recorded net sales of approximately $11.7 billion in 2024. For more information, farmers and stakeholders can refer to the official AGCO channels and corporate information resources.

Trademarks mentioned include AGCO, AGCO Finance, AGCO Power, Fendt, IDEAL, Katana, Massey Ferguson, PTx, Valtra, Vario, Dyna-VT, FarmENGAGE, IDEALdrive, IDEALharvest, OutRun, PTx Trimble, RowPilot, Precision Planting, SymphonyVision, vConnect | Drive, vDrive and vSet, which are the property of AGCO and its affiliates or of Precision Planting, LLC.

SOURCE: AGCO Corporation